Search Engine Optimisation – Why Does It Matter?

Google has become so popular over the past decade that many of us have taken to using it as a verb in a very casual manner. However, have you ever stopped to think just how it is that some websites come to rank at the very top of Google searches whereas others struggle to make the grade? It’s rare that we are willing to trawl through endless search pages to find what we’re looking for; we want the most relevant information to our search to be available on the very first page. That could explain why according to research done by Webshop Workshop, the top 30 results in Google receive 90% of all search traffic.

Google’s PageRank considers more than 500 million variables and 2 billion terms to determine the importance of any particular web page. With figures so high, it’s no wonder businesses are wondering what they can do to improve their chances of reaching the very top search pages. Popularity in Google searches, undoubtedly leads to increased business for your company. The more people finding your page through relevant searches, the more likely you are to gain new companies.

So who can help you? There are a number of Search Engine Optimisation companies out there; all looking to help you rise in the ranks. Each company, of course, varies in ability and method. Some use particularly unethical methods in order to make you rank higher, such as spamming blogs and Twitter accounts in order to get you more hits. The problem with this is that not only will the owner of the blog that is being spammed undoubtedly recognise the posts as spam, but even if the links are used it is doubtful that your site will be of use to whoever decides to click the link.

More ethical companies look at things like your website statistics, keyword research and competitor analysis. SEO is based around algorithms and facts, but that doesn’t mean as a client you shouldn’t expect to be told by the SEO company that is working for you, exactly what work is being done. Transparency between SEO companies and clients is important, and although their work is complex, you will certainly be able to understand it.

SEO isn’t just for worldwide businesses either. It can help local businesses as well. A hairdresser in Liverpool wants traffic from local residents, rather than traffic from all over the world. SEO can help to target a particular geographical market, making searches much more relevant to all involved.

With so much of the world online, it seems like a waste not to utilise this incredibly powerful tool. Google can be both a local directory and a global connector. It just depends on how you use it.

3 Reasons Why Everybody Should Be Using WP Sales Page Templates for Sales Pages

One of the proofs of the versatility of WordPress is the possibility of creating a WP Sales Page. Although WordPress was originally designed for blogs, today it has grown into a huge content management system having so many functionalities that it can be used for almost any type of websites. You can not only use WordPress for blogging, but you can even create a webshop with it.

In the following post I’m going to show you the advantages of using a WP sales page template:

1. Using a WP sales page template you don’t need programming skills

WordPress is free and can be installed in a few minutes and you need only basic computer skills to be able to edit it. If you know how to use Word you are going to be comfortable with WordPress as well. If you use a WP sales page template you can save lot of time, because you don’t even have to modify the settings in WordPress to edit the page that was originally designed for blogs. It can require some understanding how WordPress works and if you are not familiar with it yet, it can cost you lot of hours of work.

2. You don’t have to worry that you leave any of the important parts out

If you choose to use a WP sales page template, you don’t have to think about what to put into it, don’t have to worry that you will leave something out or that you mix up the order of the parts. There are already lot of experiences how to build this kind of websites to be effective and earn huge profits, and this experience you can find in all professional templates. It is good for everyone, but especially for newbies.

3. Advantages from SEO point of view

Google and other search engines like WordPress very much and index it very fast. There are several extremely useful plugins for WordPress to increase the SEO level of your site.

Consider using WP sales page template if you:

  • don’t have programming skills, but do want to earn money online
  • don’t want to spend time with customizing general WordPress themes, for. e.g. removing the distracting elements like navigation bar, header, etc.
  • want to make sure that your website is following the principle on which the architecture of high converting sales pages are made

At most websites you can purchase professional templates with 100% money back guarantee so you have nothing to lose. Try out a WP sales page template to see how easier it can make your life in online businesses.

Photoshop – A Professional Tool Not Only For Professionals

A huge advantage of Photoshop is that you have more ways to learn how to use it, like a Photoshop ecourse, blogs, video tutorials, forums and any other ways. The newest version of Adobe Photoshop CS5 software redefines digital imaging with breakthrough tools for photography, superior image selections, realistic painting, and more.

This software makes working easier with powerful photography tools and breakthrough capabilities for superior image selections, image retouching, and realistic painting. With this version an amateur photographer also manages to create, edit, and showcase images faster and more flexible than ever before. Your creativity has no limit, and now you can use it with creativity-boosting mobile apps during travel or when you have some free minutes.

Photoshop has been around since the 1980s when it was only used by professionals. Therefore it uses terms from traditional professional photography and from the commercial printing press trades. Nowadays everybody needs to edit pictures in the world of internet business. Pictures can give more expressions about the products in your webshop than a sophisticated text.

Research results show that colors have special effects on the visitors. Some advertisement psychological experiments testify that people associate different emotions with different colors. An experimental group received coffees to taste in four different kettles. The coffees were exactly the same, but the color of the kettles in which the coffees were filled in was different.

The results of the experiment:

– 84% of the participants of the experiment found that the red kettle is filled with delicious, strong and good coffee.

– The coffee filled in the dark brown kettle was considered to be too strong by 73%.

– The majority opinion (79%) about the coffee in the blue kettle was that it is weak

– Finally, almost all (87%) felt the coffee in the yellow kettle to be insignificant and too weak to classify

Consequently, you should choose the best colors for your business because colors make influence to your visitors. You can find the best combination with split-test on your site. A perfect combination of colors is able to increase purchase. The formula is so simple:

Good selection = More customer.

Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also remind you of feelings of sadness or indifference. Although at the same time green means security and trust.

Whether your business has been established offline for years or whether it is a new business all together, the design of your website should fit your overall brand image and sales goals. With Photoshop you can easily change the colors, correct color casts and white balance problems or lighten underexposed pictures to create high converting images.

So you should increase your knowledge in Photoshop usage. The best way to learn Photoshop is to take a class at your local community college to learn the basics or find a good video tutorial about Photoshop usage. I prefer video tutorials, because I can look again it at any time.

These basic adjustments are covered in every introductory Photoshop ecourse showing where to click and explaining the features in detail. You must be fluent in these skills to get anywhere with Photoshop in optimizing images.