Author Archives: hesty

Product Information Management

Product information management or PIM is an information sharing and organizing system used in business and marketing. It involves a unified information database where related records and data of a product are stored. The system is generally centered on marketing and sales and is geared toward helping companies achieve higher revenues and profit.

There are different types of information placed in a sole point of storage: technical data, data classification, marketing highlights, catalog information, and manufacturer information. All of these are vital in business operations. Departments and units may need to access one or more of these data at once. More so, accuracy and real-time update of information must be assured. Through PIM, these are all made possible. Data are accessible in various marketing channels, and regardless of geographical locations, business departments and units are able to view anytime. Product information management systems allow simultaneous editing, accessing, and creating of data by different individuals. This provides companies the ability to meet the requirements of customers because information can be updated or edited readily. With PIM, information is easily and effectively managed.

There are many types of PIM systems and most of them have standard databases that store information. Because of this, users can input data easily even with little technical knowledge. Specific products, components, and brands can be found hassle free.

Electronic catalogs, website/webshop content, and product catalog are examples of current PIM applications. Electronic catalogs are the fundamental basis of online marketplaces. Products are usually grouped and managed according to their target market and PIM system can load all the necessary information related to each product as content. The procurement process and the purchasing of goods and services are automated, which in turn creates a seamless data exchange. As for website content, a company, through a centralized data management, can link documents, images, video and audio files to related business objects to bring in customers or for customers to view their products and services. Together with inventory management and logistic systems, PIM can provide real cost savings for a swifter ordering process and quality and dynamic website content. Product catalog, on the other hand, is an effective way of business advertising and increasing sales revenue through multichannel publishing and automated catalog production.

Major companies around the world are now starting to use PIM. These companies recognize the need for product information organization and consolidation as integral features for business growth and success.

Internet Shopping Malls for Small and Medium Sized Businesses

Background

With the advent of advancements and technologies, online shopping malls have become extremely popular. In the present day it has become the most lucrative business that is growing with leaps and bounds. There are many factors that have made significant contribution the growth of such malls. Some of the key factors are tiring work hours, and increased stress level in this highly busy and hectic life. After long working hours people get tired and don’t feel like moving out for shopping. They take advantage of online malls to buy their requirements with ease and convenience.

Whilst the advantages of Internet shopping malls are quite obvious for the consumer, it is less obvious for a small and medium sized business to take advantage of this consumer trend. There are hundreds of different E-commerce technologies around, most of them complex and costly to manage. And there are even more so called Free open source E-commerce technologies, unfortunately even complexer to manage and at the end even more expensive to maintain. The lack of qualified internal resources within an SMB makes the choice of the right E-commerce partner even harder.

What are the criteria for making a choice

First and foremost, is the choice between a service and a software product to run your E-commerce application. The product model is a buy model, whereas the customer is actually buying an e-commerce software and buying the licensed software that goes with it. The service model has the most appeal and traction lately, whereby the E-commerce application is sold as a service and whereby the software is provided to the customer as a fit-all solution.

Then comes the question of should the customer buy in to a full service concept or should he be doing a lot of the configuration and business logic of the E-commerce service itself. All small and medium sized businesses have limited human and capital resources available, so looking for an all encompassing service to help built an E-commerce WebPresence is always going to be a better choice. The costs are known beforehand, the customer only needs to communicate what, at what price and how he wants to sell products on-line. The entire E-commerce application comes preloaded with products, pricing, business logic, shipping logic and different payment gateways. So the service provider delivers an entire service. Choosing for a full service service concept will further shorten the delivery of your E-commerce application.

The third element to consider is how do I now promote my E-commerce WebPresence. For most SMB’s it ends here – they have spent all their money on an E-commerce application and have either no money to promote their site or they have no knowledge on how to promote their site. This is where shopping malls play a big role. They give you the visibility that you need for your products and eventually your company. They generate the traffic you need for your products to be bought online, and this for a fraction of the cost when doing it all by yourselves.

What shopping mall model to choose

The most common and traditional shopping mall is like a directory of categories and products consumer can choose from. If listed in there your company and your products have no own identity and your E-commerce application is part of the shopping mall. Excellent for all kinds of products with strong branding and name recognition, obviously less applicable to smaller and medium sized organizations

Listing your E-commerce site in one of the many shopping mall directories – you keep your own identity and product listing and pricing, but as a small organization you are going to be lost in the noise of bigger brands and price killers. Theses shopping malls very often do price comparisons between similar products coming from different vendors

A shopping mall as a service to your E-commerce site. You have your own identity, products, pricing etc. and you completely control your E-commerce business logic. You decide what products you put in the mall, at what price and at what conditions. Consumers buy from your shop not from the mall. The mall generates traffic for your products and services, the mall is ranked within Google, your products are ranked within Google. The whole model is success based, as you will only pay the mall on a Pay-per-view or PPC (pay-per-click basis). It is a shop in a shop model – your brand, your identity but part of a bigger WebPresence for your web shop.

Whereas eBay would be your prime example of the directory model Internet shopping mall, examples of the latter model are Shopmania and Mashmart. Both platforms are giving E-commerce shops the capability of building an own presence on the platform, through a complete copy of the existing shop or through a subset of the existing shop. Shopmania is the platform that combines the old directory listing capabilities, and price comparison features with the shop in a shop model. So a bit of both worlds. Furthermore Shopmania takes a horizontal approach at the market, much like many other E-shopping malls do. Mashmart implements the shopping mall as a service, but with the business owner in full control over its E-business. So at any time the business owner decides what product and services to put in the mall, independent from its existing Internet shop. It’s a complete shop in a shop model, and it takes a vertical approach – Mashmart being focused on smaller relatively unknown brands with only a regional or even local approach, and in niche categories like Fine arts, collector T-shirts, regional beers etc.

Conclusion

Each SMB that is growing and eager to sell more products and services, will need some sort of E-commerce WebPresence. Out of the vast choices available, the safer choice in this difficult economic climate is to go for service oriented solutions, rather then product oriented solutions. It is also recommended to go for solutions where the service provider will guarantee you visibility on the Internet for your company, your webshop, and the products and services you sell online. And all that without losing the flexibility to run your own business online.

Affiliate Marketing Secrets, Strategies, and More!

Step-by-step Guide of Affiliate Marketing Strategy

Making money from affiliate marketing is an art. Only writing a great product review or promoting a great product will not work to make any sales from your affiliate links. But you have to do many other things to make money from your affiliate links.

Most of the Blog and website owners think that writing a great product review will work. But this is not enough. You need a perfect Affiliate Marketing Strategy and MUST work on it to generate sales from your links.

Here is a Affiliate Marketing Strategy Model. You can simply print out this page or save it on your desktop.

Step 1: Take Time (10-20 hours or even more) to chose a product to promote and write down a great, unique, and informative product review. This is very important.

Step 2: Become an Affiliate of ClickBank, Amazon, or Commission Junction and generate an affiliate link for your product and put it on your review page and publish it on your website or a blog. Now, suppose if you are not the owner of any website or a blog then it’s also perfectly alright. You can post your review on Squidoo, HubPages, WetPaints, and other sites of that nature.

Remember, all we need to do is publish your web page containing your affiliate link anywhere on the web and divert the web traffic towards it.

Step 3: Link Building: This is very important. Your Affiliate link is live now. The only thing you have to do is drive web traffic towards it (the more the better). For this, you have to create and publish the content on other popular websites on the Internet and then put a link of your affiliate page.

Examples are EzineArticles, Squidoo, HubPages, WetPaint, YouTube, Xomba, eHow, WikiHow, Triond, Associated Content, Knol… etc…

Post content having your affiliate link page link on each of the above websites.

Step 4: Social Media: Try Facebook, Orkut, Twitter, Digg, Delicious, StumbleUpon & Reditt to divert more web traffic towards your affiliate links.

Step 5: Now sit back and wait for the web traffic to accelerate. This will probably take 1 week to 15 days to drive web traffic towards your affiliate page. Once the web traffic comes toward your page, you will definitely make money.

This is the Model of Affiliate Marketing Strategy. Nobody will teach you this.

Affiliate Marketing Secrets

Secrets of Successful & Profitable Affiliate Marketing

In fact, after reading this article, you will understand that there is no secret at all. But everything about affiliate marketing revolves around the one basic principle and that is:

“To make money from affiliate marketing, you have to drive more web traffic towards your affiliate links.”

The more web traffic you divert towards your affiliate links, the more sales it will generate and the more money you will make. It is this simple. And I believe you should not spend money on those products which claim that they are offering you some kind of secret.

Once you generate an affiliate link on your website or a blog, all you have to do is divert more and more web traffic towards those affiliate links by Twitter, Facebook, Digg, Delicious, StumbleUpon, Reddit, Articles Directories, SEO and many other things.

The more web traffic that you divert towards your affiliate links, the more sales it will generate. There is nothing secret about it. Even a School going Kid can do this to make 6 figure Income every year by following this basic principle.

What is important, is the proper mindset. You have to understand the principle and develop a mind frame and stick to it and prevent this mind frame by eroding from your emotions. That’s it. This is all you have to do to make money from affiliate marketing.

You don’t have to be a popular product review writer for this. Nor do you need to be the owner of an Authority Blog or a Website. Of course, if you are an owner of a successful blog or a website, it will be easy for you to make money from affiliate marketing because you can leverage your existing reader/customer base.

Thus, these are the secrets of successful affiliate marketing.

Now, Take Action and start making money.

Affiliate Marketing eBooks

Should I Buy Affiliate Marketing eBooks?

You are here on this page probably because you have searched in Google for “Affiliate Marketing eBooks”. I am sure that you have already gone through several websites and reviewed lots of books on affiliate marketing. But after watching literally hundreds of dollars of prices of those eBooks, you probably landed on this page.

Don’t Worry… After reading this Article, You won’t need to buy any Affiliate Marketing eBooks from the Internet. And Yes, I am giving this Information to you for FREE!

Let me tell you that all of those eBooks are revolving around the one basic core principle. And this Principle of making money from Affiliate marketing will never even change in the near future. And that Principle is:

“The Key of Successful Affiliate Marketing is Web traffic. The more web traffic you divert towards your Affiliate Links from all around the web, Naturally more Sales it will generate and the more money you will make.”

Everything about Affiliate marketing ultimately revolves around this simple but very basic principle. You will find literally millions of eBooks on this topic. All of those eBooks are written around this basic principle. So if you understand this basic principle, there is No Need to buy any eBooks.

I have given you the principle of profitable aff. marketing right? So Now, you have to use your mind and figure out “How to Divert more web traffic towards your Affiliate Links?” Lets discuss the example provided below:

Suppose I want to make money from Affiliate marketing so What Will I Do? Well, First of all I go to ClickBank.com and chose a product to sell. Well, I advise you to start from Digital Downloadable products first, this is because they are easy to deliver and the commission per sale is very high (20-75%) in these products.

OK so now I have chosen the product. So the next step is to create an Affiliate Link. So What will I do? Well, I will write a keyword rich Product review having affiliate link and post it on my blog or a website. Or any other social network that we have discussed earlier.

After that process, the affiliate link is on the web. It’s live now. So your 50% of the job is complete. The rest of the 50% is to divert the web traffic towards your blog/social network/website page on which you have put the affiliate link.

You can do this several ways.

One is Link Building. There are 2 advantages of link building. One is that they will divert more traffic towards your web page as well as it will increase the search engine rankings of your web page so drive organic (Search engine) traffic.

For this you have to write down and post articles on various 5,6, & 7 Page rank articles directories such as:

– EzineArticles
– Squidoo
– HubPages
– WetPaint
– YouTube
– Xomba
– Triond
– Knol
– eHow

You post articles on the above web directories. This is because Google simply loves and trusts these websites. So if each of these websites direct towards your web page having affiliate links, it will shoot up the page rank and thus more web traffic.

Now, the second way to drive more traffic towards your websites is Social Networking & the third way is Social Media. Here are the examples:

– Facebook
– Orkut
– MySpace
– Digg
– Delicious
– Stumbleupon
– Reddit

In short, you have to use your mind to find out more and more possible ways to divert the web traffic towards your affiliate links. Once you do all of this hard work. Just sit back and enjoy the steady passive income coming into your bank accounts.

Facebook Affiliate Marketing

How to Make Passive Income from Facebook Affiliate Marketing?

Affiliate marketing means selling other people’s products from your web properties (Blogs & Websites) and getting commission for each sale you make. Many people have asked me: “How they can make money from Facebook Affiliate Marketing?”

Well, As far as I know, there is not any direct method of doing affiliate marketing on Facebook. But let’s go to the basics and find out how we use Facebook to do affiliate marketing?

What is the Basic Principle behind Successful Affiliate Marketing?

Well, the basic principle of profitable affiliate marketing is – “The more web traffic you divert towards your Affiliate Links (Web pages having your affiliate links), the more Sales your affiliate links will generate.”

This is the basic principle of Affiliate marketing and every theory and techniques of profitable affiliate marketing revolves around this simple basic principle.

Now, here we want to make money from Facebook affiliate marketing. So obviously, we need to find out the ways to divert traffic from Facebook to our affiliate links. Is this Possible? Well, Yes. There are several ways by which you can divert the web traffic on Facebook to your affiliate links.

Say for Example, Fan pages, Comments, News Feeds, Facebook applications, Direct Advertising on Facebook… etc…

By these methods, you can easily divert web traffic from Facebook to your own web property having affiliate links. The more web traffic that you divert to your affiliate links, the more sales it will generate and thus the more money you will make.

However, There is only one problem with Social Networking sites traffic and that is the traffic of social networking sites is not a buyer’s traffic. They are there on the Social Network for being Social. So making money from Social Network traffic is really a difficult task.

And for Affiliate Links to work, you need the Buyer’s Traffic.