Affiliate Marketing VS Product Creation

This is a huge obstacle many people face when entering the online marketing world: Should I become an affiliate marketer or should I create and sell my own product..?
Before I get started let me quickly define the two business models so that we are clear as to how money is generated with each.

• Affiliate Marketing: In this business model you will be making income by referring customers to another person’s product or service. So basically you will sign up with the vendor as an affiliate and for every sale you generate you get paid a commission.

• Product Creation: This business model is pretty self explanatory; you will be creating a product and selling it in the marketplace for 100% of the profits. In this example we will be assuming your product is an information product of some sort.

There are a lot of marketers that will say the easiest way to start making money online is affiliate marketing. Just because of the simple fact that you can choose a vendor whose product you want to promote, sign up as an affiliate, start sending traffic to your affiliate sales page and BOOM! You make money. Sounds pretty easy. You don’t have to deal with creating a product, setting up websites, dealing with customers, etc.

At the same time there are marketers that say creating your own product is easier and the more profitable of the two and allow you to be more in control of your business.
It really all depends on what your strengths and weaknesses are and what you’re looking to accomplish in your business.

Let me get some of the pros and cons of each and put things into perspective so you can have a better idea of where you want to get started.

Affiliate Marketing

It is a strong argument that affiliate marketing is the easier of the two to start with which is why it is recommended as a starting point for beginners.
Here are a few of the pros of affiliate marketing:

• Most affiliate vendors/networks are free and very easy to join. Most of the time you will answer a few basic questions, set up a username and password and get instant access to the affiliate member’s area within a few minutes.

• Marketing materials are provided. Once you set up your profile in the affiliate member’s area you will have complete access to all marketing materials needed to get you going such as banners, pre-written emails, etc. In the members area you will also be provided a unique affiliate link which will take your prospects to a complete sales page which has already been created for you. Armed with these materials all you have to focus on is getting traffic to your affiliate site.

• All websites are already created for you. As an affiliate you do not have to deal with the headaches that can come with setting up a website. The vendor has done this for you and as long as you use your affiliate link your sales and commissions will be tracked through that link and paid into your account.

• Do not have to deal with customers. We all know how difficult it can be to deal with customers but as an affiliate you do not have to worry about this problem. Once you make a sale as an affiliate all you have to worry about is cashing your check and the customer is passed on to the vendor.

As you can see being an affiliate marketer definitely has its perks. It’s quick and easy to join a vendor/network, all the marketing materials and sales pages are provided and you do not have to deal with customers. You can focus your time on generating traffic, making sales and cashing checks!

Now let’s take a look at some of the cons of affiliate marketing and how you can overcome them.

• The competition. Even though it can argued that affiliate marketing is the easiest way to make money online it can be strongly argued that it’s the most difficult due to the competition. There are hundreds of thousands of affiliate marketers you have to compete with to make a sale. At the same time many experienced marketers agree that most new affiliate marketers do not know what they’re doing since it’s such an easy business to get into.

– One of the best ways to overcome this obstacle is to educate yourself. Always be a step ahead of the competition by learning what the top affiliates are doing to give them that edge needed to make the sale.

• Profit Margins. As I mentioned before with affiliate marketing you are making a commission for referring a customer to a vendor as opposed to you being the creator of the product and earning 100% of the sale. So there can be a lot of profits you are leaving on the table by promoting someone else’s product instead of your own.

– This obstacle is really not in your control when it comes to affiliate marketing but the best thing you can do is promote a product with a higher payout of 60-80% as opposed to 25-50%. This way you will be making more income with less sales.

• Building someone else’s business. As an affiliate not only are you generating sales and profits for the vendor you are also helping them build their business instead of your own. Once you make a sale and are paid a commission that customer is now in the hands of the vendor which can continue to sell additional products and services to that customer for the lifetime of their relationship.

– The best way I know of building your own business through affiliate marketing while also sending customers to the vendor is to set up a landing page of your own that requires the prospect to input their name and email before they get access to the sales page. This way the prospect is on your customer list as well and you can now email them future offers and affiliate products directly. Now of course you will have to provide an incentive to the prospect for them to enter their email like giving away a free report, video training, audio file, etc. We will touch on this in a future report.

• Lack of control. With affiliate marketing you really don’t have much control of anything but generating sales. Should the vendor/network decide to shut down or no longer sell the product you are promoting you are left back at square one. When it comes to product creation you have a lot more control of your business and can profits but we’ll be touching on that in a few.

– Unfortunately this is a huge downside to affiliate marketing and something you really can’t prepare for. Building your email list as mentioned before is the best way to ensure that you still have an ability to make sales with your current list of customers while you set up a new campaign with a new product.

There are just as many cons as pros with affiliate marketing but none of these reasons should stop you from getting started if it’s a business you wish to pursue. One important thing that you want to keep in mind is to take time to invest in your education and skill sets to put yourself ahead of the curve. By doing this you set yourself apart from the competition and a step ahead to making the sale.

If you are interested in learning more about affiliate marketing and jump starting your way to success visit my author resource box.

Now, just for a second picture yourself being the product creator and having an army of affiliates promoting your products as we move into the pros and cons of Creating and selling your own product.

Product Creation

Product creation can be a scary subject for many because as a newbie you are most likely skeptical and completely in the dark as to how an online business operates, let alone creating a product from scratch. But to your surprise it can actually be one of the easiest ways to make money online.
Let’s get into some of the pros of creating and selling your own product and see why it can be an avenue you consider:

• Control. When it comes to product creation you are in complete control of just about everything. You are in control of how you market your product, the price, its delivery, and you are in full control of every customer you bring into your business as well as any future purchases they make from you.

• Profits. Of course this is a huge reason why many people create and sell their own products. As a product creator you get to keep 100% of the profits from every sale you make. Now there is an exception to this when it comes to setting up your own affiliate program and having other affiliates promote your products but we’ll touch on the power of this next.

• Affiliates. Once you create your unique product you can choose to leverage others to help build your business. Setting up an affiliate program can be a powerful way to explode your business on autopilot. You can offer your affiliates a commission of 30-50% and have them sell their butts off for you especially if your product brings high value to the marketplace. Also you can make money while you sleep as you know your affiliates are working hard to make you sales.

• Building a Brand. Being the product creator gives you the opportunity to build a brand for yourself in the marketplace of your chosen topic. Since your product is unique you are able to name the product whatever you like and build a brand around that topic. This is very big if you want to build your business through word-of-mouth advertising which we all know is the strongest form of advertising.

As you can see there are also some great advantages to creating and selling your own product. You are in full control of everything, you will earn more money, you can build an army of affiliates, and you can build a brand for yourself and your business. But as in everything there is a downside so let’s get into that next.

Here are a few cons of product creation and how you can overcome them:

• Time. When it comes to your time, creating your own product will definitely take up more of your time then simply signing up as an affiliate. Not only will it take time to create your product, but you also have to create a website to sell your product from. And that can be a headache of its own which we will talk about next.

– The great thing about product creation is you can outsource just about every process involved in starting your business. You can literally pay a professional writer to write your information product for you and you take the credit for it. Of course you always want to proof read it and modify a bit to fit your personality and style.

• Websites. Once your product is completed you will not be able to make any profit unless you are able to get it published online. For some this can be your worst nightmare. This can cause you a lot of headaches especially if you are not tech savvy. This can easily cause you to quit or never begin to try to make money online, or it can cause you to have to hire a web designer to build a site for you which can be a few hundred to a few thousand dollars in cost. This leads me to my next topic.

– Again building a website can easily be outsourced to a web designer who can build you a clean professional website usually within 48-72 hours.

• Cost. When it comes to creating a product it can easily be said you will have more start up costs then an affiliate. When it comes to setting up your sales funnel you have certain costs like buying a domain, hosting your website, hiring a web designer to set up you site unless you’re doing it yourself, paying for the graphics to brand your product, etc.

– A lot of you may be asking yourself how much are you going to expect to spend on your product creation business? Don’t worry take a deep breath..a lot of the things you will be paying for are really inexpensive. You can buy a domain for about $10 and hosting is about $5 a month. Now I want to introduce you to a site that will dramatically change the way you do business it’s called http://www.Fiverr.com. This is a community of people that are willing to just about anything for $5. Go ahead and visit the site and see for yourself. You can literally have an information product created on a topic of your choice, the graphics and ebook cover created, and a website build for $25-$30.

• Customer Support. As the product owner you will be responsible for your customer service and support and this alone can drive you insane and drain a lot of your time and energy. As in any business on or offline you will have your happy customers and your not so happy customers. Your customers will have questions, demands, concerns, etc and it is your responsibility to make sure they get the support they deserve.

– Customer support can also be outsourced but unfortunately this comes with the territory of any business and something you will have to deal with. Yes you can have someone take care of your customers service but you should definitely be as involved as possible to make sure they are getting the best support possible.

As you can see as a product owner, yes you will be in control, yes you will make more money, and yes you can build a brand, but with all this comes a lot more responsibility then an affiliate marketer.
Before wrapping things up lets touch on a few things that we can all agree on in both affiliate marketing and product creation.

• Work from home. Whether you are an affiliate marketer or promoting your own products both allow you to be in control of your time and work from home. For many this a highly sought after luxury to be able to spend more time with family, friends, spouse, etc.

• Your day job. Unless you are a super marketer and were born with super online business skills most of you will still be working your day job as you build your online business. With that said you can build your online business on a part-time or full-time basis around your current work schedule whether it is one hour a day or ten hours a day whatever it is that works for you make sure you keep it consistent. Make sure you schedule your online business time just as you would schedule any other activity and make this non-negotiable.

• You’re the boss. No matter if you’re marketing as an affiliate or your own product, you are your own boss in both situations and your income is directly influenced by your efforts. This also allows you to make money on demand. If you’re looking to take a vacation or buy a new car and you need a few thousand dollars you can just jump on your computer and set up a new marketing campaign.

If you are leaning more towards creating your own products visit my author resource box.

In conclusion there really is no right or wrong, better or worse, that was not the point of this article. The point of this report was to shed some light on both business models so that you can be more aware of what you can expect in moving forward with your online business. In my opinion there shouldn’t have to be a choice between affiliate marketing and creating your own product. You should integrate both into your business plan and become educated in both arenas. By doing that you will quickly see that many top affiliate marketers make a killing selling their own products and many people who sell their own products make a killing as affiliate marketers.

One thing I do want to stress is no matter what you do it is going to take time, effort and hard work. Don’t fall into the trap that many newbie’s do which is consistently searching for the next plug and play system that is going to make you the next overnight millionaire. And there are plenty of “Guru’s” out there who prey on the newbie community and put out junk products promising overnight millions with pretty sales pages and you continue to fall for them. STOP!! Map out a business plan, decide what you want to accomplish, find one reputable mentor you want to follow and get to work! Focus on following that chosen mentor all the way through to your first online dollar. Lastly, make a promise to yourself that you will not quit before starting the journey!

To Your Success,

Joshua Zamora

Affiliate Marketing Tips For the Advertiser

Many businesses miss out on the true benefits of affiliate marketing. As an advertiser (the business looking to obtain affiliates) you really need to understand the extremely delicate balance that needs to be achieved in order to hit that sweet spot of unbelievable business success.

So, What is This Sweet Spot Exactly?

First, this depends on the goal of your affiliate marketing campaign. For most companies there are 2 main targets that are zeroed in on:

1. Building Your Brand

2. Making a Ton of Profits

However, many businesses forget about old #3, Making a Ton of Profits for your Affiliates.

Hitting the sweet spot involves all three of these targets. I’ve seen a lot of companies start an affiliate program and generate a bunch of leads, and just dump their affiliates without even a care. If you do this you will miss out on a ton of money that could have been made.

You have to understand what affiliate marketing is really all about, and having been on both sides of the table (meaning I have ran affiliate programs for my business, and have also been a publisher selling affiliate products) I know exactly what needs to be achieved for both to have success.

You see, affiliate marketing is about much more than just you (the advertiser) making a great business decision to pay for only advertising that results in sales and therefore profits, it’s also about building your company brand while building strategic partnerships with individuals who can literally make your business explode.

It’s fine and dandy to use affiliate programs to have individuals throw up a few banner ads to make some extra money and generate leads for your business, but that’s what most companies do, so why stop there? You don’t want to be like everyone else, you want to be better than them. You do want to be better than them don’t you? I sure hope your answer is yes, because if not you can stop reading now. You don’t have to know these strategies if you don’t want to, but for those who do, pay extremely close attention to the rest of this article.

Your goal with your affiliate program from this point on should be to aim for the 3 targets I mentioned earlier: Building your brand, Making a ton of profits for yourself, and Making a ton of profits for your affiliates. Helping your affiliates will help you, I can guarantee that, and this will come down to how you ultimately structure your affiliate program.

So How Do You Structure an Affiliate Program?

First, it’s all about the commission. You have to give people a great incentive to advertise for you. Your goal is not just about making that quick sale (quick sales are good, but there is a lot more to this), it’s about the lifetime value of the customer and building that strong brand image with them. If you don’t know what the average lifetime value of your customer is, you’re going to have to go through your records, do some research, and probably do a little math. You at the very least want to know how much they spend, and for how long they remain an active customer.

Typically a good commission to start with for physical products is 6-8%, and once an affiliate shows good sales volume you can increase the commission amount to 12% or even 15% if it is feasible. Keep in mind at this point, whatever commission you decide on, make sure you’re still making a profit. I know that sounds like common sense to you, but later on after you’ve tested your campaign for a while you make actually find it more affordable to take a loss up front on the first sale. Don’t worry, I’m going to cover this in a little bit, so just keep reading, but first I want to cover informational / digital product affiliate commissions.

For informational / digital download affiliate programs, you want to at least offer a 50% commission. Statistics show that programs that don’t offer 50% or higher do pretty miserably. There have been a few exceptions with products I worked with that did well, but that was only because they had extremely high conversion rates. So use this as your baseline, test it, and see if you can afford to go higher. With downloadable products it’s usually not the first sale that will make your business, but it’s the backend products and the upsells that come later on. So just like with physical products, you want to know what the average lifetime value of a customer is, and from there, you can assess how much of a commission you can afford to give out.

Second, is cookie duration. This is very important to your affiliates because most sales do not occur on the first visit. Studies show customers on average come back between 4-7 times before a sale is actually made depending on the product that is being sold. I advise companies to use at least a 60 day cookie. Why 60? because everyone else uses 30, 30 days is the standard. Even though most sales do occur within that time period, you’ll attract a ton of more affiliates with a 60 day (or greater) cookie duration.

Third, besides the cookie duration, something for you to consider is the attribution of the sale. Attribution basically means deciding on who to credit the sale to. If you have a customer who goes to one affiliate, and then doesn’t buy, but a day or 2 later manages to land on a different site and then buys, who do you want to credit the sale to? Most companies prefer a last click attribute, meaning the last site to get the click that results in the sale gets the credit. This is the most common method, but there are other companies that prefer the opposite which is a first click attribute, which means even if someone bought from the second site in the above example, the site that got that first click will get the sale. Choose which rationale works for you, for me I tend to favor the last click attribute as well.

Fourth, pay your commissions on time. If you do not pay your affiliates on time they will venture somewhere else, even if it’s for a lower %. Your affiliates are working hard for you and many times are paying to send traffic to their sites for the possibility of making commissions for advertising your products, and most of the time those advertising bills come in way before they get paid, and I know because I’ve been there. Nothing would get me more ticked off than the affiliate company not paying on time, and even worse than that, some will even wait till the next paying cycle. You need to feel your affiliates pain and know what they go through. There’s nothing more agitating then spending a few hundred or thousand dollars on advertising and having to wait 2 months to get paid on it.

More Advanced Affiliate Marketing Tips For The Advertiser

So what’s the point of making sure all this happens? Why is it important to make sure your affiliates are happy? Well here’s some stuff that will really put you above the competition. I’m all about giving great content in my articles, so here’s some juicy stuff for you.

Making Outstanding Affiliate Offers

Anyone can recruit a bunch of affiliate marketers, slap up a good offer following the basics that i listed above and you’ll make a bunch of sales, but will they make your business explode overnight? Probably not. It’s where you take it from here that will depend on how much success your affiliate program will be. After you (or your affiliate manager) has started generating affiliates, contact them. Send a message to your affiliates and ask them if any of them would want to take advantage of a special offer, and how you’d love to work with them personally. You see many companies will give their affiliates coupon codes for shopping discounts like 5, 10, 15% off, or offer free shipping for people that buy through affiliate links. Now these work pretty decent from time to time, they do help people to buy through affiliates, but there is always a way to take things one step above the competition, and that’s what I’m going to teach you here.

Typical Multi-Product Website Affiliate Offers

You want to work closely with a few select individuals that responded to that email that you sent to them about working with them personally. Depending on your business structure, there are a few directions you can go from here. First I want to talk about your standard multi-product website. Let’s say you sell furniture online and really want to get your business to explode. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren’t possible through your site.

Let me explain, a typical product website can only do so much. You have a product picture, a description, maybe a bit of ad copy, and a price. The only factors that you can really change to increase sales are Price, Free or Reduced Shipping, tweak the Copy, and Brand Image. This is pretty standard stuff, and there’s nothing wrong with it, but there is a whole other level that you can hit with your affiliates, but will not be able to fly on your site. Since we’re talking about furniture, let’s say you have a product that you want to work with an affiliate to sell. The product is called the Super Deluxe Bed. With your chosen affiliate there are a lot more things you can work on to get this product sold. An affiliate (with your supervision) can create copy for the product that will be able to incorporate so many other sales triggers to get it sold.

Example: Your affiliate is promoting the Super Deluxe Bed. For his customers you allow him to have an exclusive offer (or allow him to say it’s exclusive) for this bed, and that the only way they’ll get this exclusive offer is if their customers buy through him. However, that’s just the beginning. Allow your affiliate to inject some scarcity into his customers veins. Make it an “Extremely Limited” offer that’s only available for a limited time, or that you’re only allowing a certain # of these beds to be sold at this price. You can also allow your affiliate to offer a bonus to the customers that buy the Super Deluxe Bed. The bonus can either be a physical product like a “limited edition lamp”, or a Free “How to Get an Amazing Nights Sleep” Special Report. Salesmanship like this will get a ton of more products sold for you.

Exploding Your Business With Affiliate Marketing

These are things that will get your business to literally explode but something you can’t do alone. If you did this on your site for every product or category you would come off as too salesy, or too pushy. I mean think about it, if every product bought got the same special bonus it wouldn’t be special any more, or if everything is listed as “limited quantities available” you’d seem more like a business that can’t manage it’s stock rather than one that’s giving people an “exclusive limited offer”.

Really take a few minutes to picture the 2 different sales processes I just described, and put yourself in the customers shoes to feel the experience they would have in each situation. Which do you think would be more likely to make the sale: Your site listing the product with free shipping, or an affiliate site listing the product with an “exclusive limited time free shipping offer”, with a bonus (only for the next 10 orders) Free “How to Get an Amazing Nights Sleep” Special Report (a $37 value), along with some longer more compelling copy?

See you can’t do that with every product on your own site, but with the power of affiliate marketing you can drive highly targeted traffic to amazing offers like this without tarnishing your brand. It’s really just unbelievable with how doing this with multiple affiliates with several different products or categories can blow away the competition and make you and your affiliates a lot of money, and I’m just talking about visitors coming to your site via advertising, don’t even let me get started with what this process can do for you in a product or business launch or relaunch sequence. Ever want to know what it’s like to make a years worth of sales in a few days? You just try this in a launch or relaunch and the results will surely make your eyes plunge out of their sockets.

Information Product Website Affiliate Offers

For an Information / Digital Download type of site, you can use the same techniques as above. Work with your affiliates to allow them to offer something unique specifically for their customers. Either you can create it for them or let them do it with your supervision of course. The point is to make it so that your affiliate is giving them something exclusive for ordering through them. Also, just like with the physical products above, If you do a well coordinated product launch with your affiliates you can expect to make a lot of cash quickly.

Why You Need to Keep Your Affiliates For the Long Term

So why do you want your affiliates to succeed so badly? What do you need them for after the sale is made? I mean you got your money your leads, what else can they possibly be good for? Because your affiliates, if you work with them and help train them with the example techniques I mentioned in this report, they will always continue to bring you high quality leads. You always want to allow them to make available to their customers “highly exclusive” offers on a continuous basis. Don’t forget, affiliates one way or another through using their time or cold hard cash, that they are covering your advertising expenses.

Making a Profit Selling at a Loss

Remember way up at the top of this article when I mentioned sometimes you can have an affiliate program where you can actually take a loss up front on the first sale? Well I want to get into that here a bit like I promised. You see, making that first sale is what is crucial to your affiliate marketers, it’s what gets their motor going. If you can afford to take a loss up front then do it and you’ll see more affiliates then you can handle sign up for your program, but only if you have an awesome backend to sell those customers, and this is something that requires testing. If you’re not making a profit, don’t do it. Your backend, whether digital download or physical product, has to make you a nice profit. I’m not talking nickles and dimes, I mean a hefty profit. I know the bulk of this article talks about being good to your affiliates, but you’re in this to make money and they understand that. They may be taking on the bulk of your advertising expenses, but you’re here to make a profit too. If you’re going to go for a loss on the front end, you don’t give your affiliates backend commissions unless you’re making huge profits yourself, but if you structure it so that you can make some good money on the front end, there’s no problem with thanking your affiliates with a nice commission on that as well.

Building Your Brand With Affiliate Marketing

Throughout this whole affiliate program process remember your targets. You now know how to make a ton of money for yourself and your affiliates, but don’t you dare forget about that brand! You must build your companies brand in with the affiliate marketing process. Even though the link of the product will be redirecting to your site, your sites name needs to be on that page. Those customers need to know that those Super Deluxe Bed “exclusive offers” are going to Squiggly Doo’s Furniture Store before the link sends them there. It really helps the credibility of the switch from one site to the next. Take note however, that you are not endorsing any bonuses (anything separate from your sites offers) that may be offered through your affiliates, you’re just privately approving them. It’s just a matter of protecting your brand, and guarding yourself legally. If you find yourself getting complaints about the bonuses being offered, look into the matter immediately and notify the affiliate to stop offering it because your brand is your #1 long term asset.

Your brand is what will keep those customers coming back to you for repeat business and continually buying your products. Another reason why you want to keep your affiliates for the long term is because if they know the right techniques (which you’ll enlighten them with) they will build deep relationships with the people that just bought through their link. So you want to encourage your affiliates to build a list and stay in close contact with your shared customers so they can continually promote for you, and both make a lot of money. So for your benefit, reach out to your affiliates and make sure they can capture leads effectively. It’s much easier to have individual affiliates build those relationships with you’re customers as opposed to having it all on you. With you and your affiliate marketers working as a team you all will make lots of cash, and build a solid brand.

Ladies and Gentlemen, that’s about all I have for you now. There’s just a ton of information out there that I could write hundreds and even thousands of pages about it, but for now I’m going to have to stop here. I would like to thank you for allowing me to help you in you new affiliate marketing venture. I hope you found these tips helpful, and I’ll be looking to post some more articles soon.

10 Things You Didn’t Know About Affiliate Marketing

Most people have heard of affiliate marketing, even if they haven’t actually started doing it. Affiliate marketing is basically referring people to various products and services around the internet. For each sale you generate through your affiliate link, you earn a commission. The size of the commission depends on the products themselves, who is selling them and the percentage offered by the seller to the affiliate.

But what is actually involved in affiliate marketing? What do affiliates do on a daily basis? How do they earn money and how do they learn what to do?

1 An Example Of A Successful Website

There’s several ways of marketing products and services online. Many affiliates create a blog first and sell products and services through their blog. Martin Lewis has a very successful website called moneysavingexpert.com. This is also an affiliate website. By creating content and helping people decide which service to use: which credit card offers to choose, the best interest rate etc. moneysavingexpert.com makes money by sending website visitors to various offers. If a sale is made through this website, the link this credited to it and a commission is made. By creating content, offering value and helping people make sensible choices, the website has built a reputation and become more prevalent over time. Google ranks the site highly in the search engines and thousands of people use it to make purchasing decisions every day.

2 How Can I Get Started As An Affiliate?

Affiliate marketing is huge. There are thousands of people already making their main source of income from the internet. To get started as an affiliate you need to learn some basic strategies and build various methods of generating traffic from the internet to those offers. A lot of affiliates start with a simple blog. Many travelers ‘blog’ about their travels. If you don’t have a passion or interest to blog about, you can start by following an online course which will help. See my bio for more info on this.

3 How Long Does It Take To Make A Living?

Some people go into affiliate marketing with the intention of creating a second income. Some people want to make big money. Depending on how much time you can dedicate to your affiliate business, and how dedicated you are to it, is a big factor in determining your results. Results vary from person to person. With a large advertising budget and the right business model, some affiliates have replaced their living in 6-12 months. For others it can take years before it replaces their existing income. Depending on your approach, advertising budget, and business model, it can take between 3 months and several years to build it to a point where it can replace an existing income.

4 Can Anyone Do It?

One of the great things about affiliate marketing is that the technology is now available to allow anyone to build their own online business. As long as you are prepared to learn and implement that knowledge, anyone who can operate an email, can use online platforms and tools to build their own online business. The main thing you need is the desire to learn. Affiliate marketing isn’t for everyone though. It does take a lot of hard work and it can take years before you are rewarded financially.

5 What Are The Pitfalls Of An Affiliate Business?

You need to dedicate some time to your affiliate business for it to work for the long term. Some people go into affiliate marketing thinking it is some magic pill which will pay them instantly in cash. Much like a job you can’t expect to get out more than you put in. Affiliate marketing is performance related. This means you don’t get paid unless you can successfully sell products and services online. If you don’t know what you are doing it can take years to do this. You can’t be a dabbler and expect to earn the big money. The big earnings are created over years of hard work. Don’t expect to achieve this with only a small amount of input.

6 What Are The Best Things About Affiliate Marketing?

Affiliate marketing offers an incredible amount of flexibility and freedom. You can work an affiliate business from anywhere in the world providing you have a laptop and an internet connection. You can choose your own hours and build it up around existing work. Many people come into affiliate marketing because it offers this kind of flexibility. They can choose their priorities in life: spend more time with family, choose your working hours, travel and work abroad. No more commuting to work or working long hours for a boss you don’t like.

Affiliate marketing also offers incredible scalability. A business which is local is always limited to the people who can travel to that business. An online business can be global. Using digital products in conjunction with a global reach, you can scale using tools and software to reach thousands of people through digital technology. By using automation much of the work involved with an online business can be pre-built. By building automation into the business model, you can focus your activities on reaching a larger audience through content creation and paid advertising.

7 Why Am I Struggling With My Affiliate Business?

A lot of people struggle with their affiliate businesses.This can be for a number of reasons. Firstly building up an affiliate business takes time. You need to dedicate a lot of time to an affiliate business in the first place. Only when you reach a ‘tipping point’ do you really start to see your progress. Many affiliates simply don’t realise how much work is involved. They underestimate how much time they need to dedicate to their online business to make it work.
Paid advertising can allow you to grow your affiliate business quickly. But it costs money and you need the right products too. You can’t advertise small value items with paid advertising. You won’t generate enough profit to cover your advertising costs. You need a range of products and an email list to advertise through.
Content marketing takes much longer to work, depending on your chosen area of business. If you find an untapped niche to market your blog in, you can make some fast progress. However, with a competitive niche you will struggle to get noticed above all the other content which you will have to compete with. There’s several reasons why you might struggle. The main one is lack of knowledge. Get the right education first and your affiliate business will move much faster.

8 What’s The Best Affiliate Model To Use?

There are many different affiliate models, all offering something different to suit the individual. Some affiliates target search traffic and aim to get their content found on Google. Some create their own products and sell them directly to customers. However, having a range of products which you can sell over and over to existing customers is a great model for long term success. Selling a single item online is limited. It means you can only make one commission from each sale. By choosing membership products to promote which also offer back end sales and a built in sales team, you can benefit from monthly commissions and up-sell commissions for the lifetime of any given customer. Selling membership products is definitely a game changer when it come to affiliate marketing because you make an income from each customer, rather than a single commission. But a good model to choose is one in which you have a passion for and can keep doing for the long term. Choosing products which you have no interest in is a short sighted plan. Think about what you would like to do online to generate an income. If you choose to go with your passion, your business will last much longer, and be more successful.

9 Can I Just Sell My Own Products?

Many affiliates create their own products to sell online. However, when you are starting out it is a good idea to learn the basics of marketing first. That way you can start earning more quickly from your affiliate business. I spent a long time creating my own products when I first discovered affiliate marketing. But I didn’t sell anything because of a couple of reasons. Firstly I didn’t research whether my products would have a big enough demand. Secondly I didn’t know how to market them. By joining a program which teaches you how to market products first, you can start making money more quickly. Don’t waste time creating products if you don’t know how to sell them. Marketing is a much more important skill for making money online. Once you know this skill, you can then apply it later when marketing your own products and services. Also your own products will be limited in range. By using an existing product range, you can benefit from products which are already selling. You can choose a program which offers high ticket commission, monthly memberships, back end sales and a built in sales team. Building your own products which offers all of these things not a possibility for most people when starting out.

10 What’s The Point Of Affiliate Marketing?

Some people struggle with the concept of affiliate marketing.They think it sounds too ‘salesy’. When I understood affiliate marketing I immediately found it appealing simply because I needed a flexible way to work around my contract work. I had to drop what I was doing at a moments notice if the phone went. This meant other jobs were awkward to juggle around. No-one wants to employ a ‘flaky’ employee. I wanted to work from my laptop and affiliate marketing gave me that opportunity. For many people this is the reason why they choose affiliate marketing. They can earn an income from their laptop, choose their working hours and not have a boss or place of employment. You don’t have to sell directly to anyone or even talk to a customer. There is no stock to hold. Added to this, the scalability of affiliate marketing which lets you scale up to a global audience and deliver products on autopilot, makes it the best flexible business of the future.